Because both the desire from brands to do so and the tools to carry it out already exist. Yet for the moment, different firms take different initiatives in accordance with their core business, without considering the cyclic process as a whole. But mixing some of these approaches together would...
Reuse VS Recycle
posted by Thomas
In previous posts, I have frequently expressed how much I believe reusing (rather than recycling) is vital to find vertuous business models based on yield consumption. It is very difficult to quantify this in a tangible way, but I bumped into a diagram which illustrates very nicely why reusing...
Spartoo : Soles4souls
posted by Thomas
While looking for examples of companies putting yield consumption into practise, I bumped into the Spartoo initiative to collect used shoes in order to give them back to people in need (for the record, Spartoo is a French copycat of Zappos, one of France’s leading online...
Patagonia – the quintessence of yield consumption
posted by Thomas
This post about the Common Threads Recycling Program could have come way earlier in this blog, since it is one of the best examples of what yield consumption could be. Patagonia, fully implicated in the process of taking back what it once sold, has found valid business models to make it sustainable, and illustrates with panache how mass consumption can be compatible with responsible ways of consuming. This program was launched back in 2005, and aims to make every item Patagonia sells recyclable. All clothes bought from Patagonia holding the Common Threads label on it can be turned back to Patagonia, simply by droping it in the dedicated bins...