Because both the desire from brands to do so and the tools to carry it out already exist. Yet for the moment, different firms take different initiatives in accordance with their core business, without considering the cyclic process as a whole. But mixing some of these approaches together would...
The yield consumption manifesto
posted by Thomas
As you may have noticed, this blog is experimental : we are learning on the go, sharing immediately the findings and the thoughts we come across. Finding its path among the burgeonning environmentaly friendly eco-system is no easy task. Though the objective is the same in the end, there are...
Eco-mobilier : welcome to the world !
posted by Thomas
A new eco-organism has been set up to deal with previously used furnitures : eco-mobilier ! This announcement is a good opportunity to learn a little more about this eco-organism, how it works and what it stands for, since eco-organisms are the best example of the cyclic pattern which will...
The challenge to make new with old – yield consumption not quite there yet !
posted by Thomas
I spend time looking after examples of how brands integrate yield consumption in their production models, and try to keep my eyes open whenever I go shopping to catch every eco-friendly initiative I could identify. I have seen many good ideas, which illustrate firms’ good intentions. But I have to admit I have only seen very few actions that fit into the yield consumption scheme. I wanted to write the present post on Uniqlo’s initiative to collect previously used products to give them to people in need ; or on Sony’s effort to reduce its environmental footprint, since I had bumped into a article on their new SoRPlas...